Saturday, January 26, 2013

Play Meter Operator/Industry Surveys

I don't know how much interest there is in this kind of information but the various industry trade magazines published yearly operator/industry surveys with a number of statistics on the coin-op industry.

I was recently reviewing the surveys from Play Meter and thought I'd publish some of the stats I found most interesting. Play Meter published its first survey in 1976.

First up - average weekly earnings per machine by machine type:

1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986
Video Games 40 44 50 64 102 140 109 70 53 57 57
Jukeboxes 49 46 52 54 50 55 51 50 40 47 55
Pinball 35 44 62 65 63 66 55 38 41 52 51
Pool Tables 41 41 53 57 66 67 63 58 60 58 61
Foosball 39 39 41 31 20 28 31 * 26 * *
Shufleboards 23 29 32 41? * * * * 30 31 *
Wallgames * 33 34 29 25 26 28 * * * *
Cocktail Tables * * * 49 * 115 97 * * * *
Air Cushion Games * * * 27 34 40 39 * * * *
Arcade Games 26 * * 33 36 46 * 59 55 55
Shuffle Alleys 30 29 32 41 28 31 48 * 36 * *
Counter Games * * * * * 37 49 * 52 57 *

A few other categories  that weren't reported regularly:

Ball Bowlers: 1976-$25
Video Phonographs: 1984-$176
Laser Disc Video games: 1984-$120
Bar Roll-Up Games: 1984-$98
Electronic Dart Games: 1984-$55, 1985-$57, 1986-$44
Kiddie Rides: 1982-$37, 1984-$50, 1985-$21, 1986-$33

Total Machines On Location

Video Games

1980: 540,000
1981: 780,000
1982: 1,375,000
1983: 1,491,359
1984: 1,095,361

Total Coin-Op Machines (includes coin-op games, kiddie rides, and jukeboxes)

1982: 1,793,000
1983: 1,876,389
1984: 1,652,324
1985: 1,500,741
1986: 1,450000

Total Coin-Op Industry Dollar Volume (in billions)

1980: 7.15
1981: 8.2
1982: 8.9
1983: 6.4
1984: 4.5
1985: 4.5
1986: 4.0

Operators' Preferred Video Game Manufacturer

1977: Atari (59%), Bally/Midway (31%), Other (10%)
1978: Atari (69%), Bally/Midway (27%), Exidy (1%), Other (3%)
1979: Bally/Midway (49%), Atari (47%), Other (4%)
1980: Atari (54%), Bally/Midway (43%), Other (3%)

Arcade Video Game Market Share

1981: Atari (30%), Bally/Midway (26%), Williams (12%), Stern (8%), Centuri (6%), Cinematronics (5%), Sega/Gremlin (4%), Taito/Taito America (2%), Exidy (2%), Other (5%)

1982: Bally/Midway (33%), Atari (23%), Williams (11%), Nintendo (10%),  Taito/Taito Ameria (6%), Sega/Gremlin (6%), Stern (3%), Centuri (3%), Cinematronics (2%), Exidy (1%), Other (3%)

1983: Bally/Midway (25%), Atari (19%), Williams (12%), Nintendo (9%), Sega/Gremlin (6%), Gottlieb (6%), Taito/Taito America (5%), Centuri (4%), Stern (3%), Universal (2%), Rock-Ola (1%), Data East (1%), Other (7%)

1984 (Dedicated): Bally/Midway (21%), Atari (19%), Nintendo (19%), Konami/Centuri (7%), Gottlieb (7%), Cinematronics (6%), Williams (5%), Taito/Taito America (4%), Merit (3%), Coin-It (2%), Stern (1%), Exidy (1%), Universal (1%), Data East (1%), Konami/Interlogic (1%), Other (4%)

1984 (Conversion Kits): Universal (18%), Taito/Taito America (14%), Nintendo (13%), Bally/Midway (10%), Konami/Centuri (7%), Konami/Intelogic (7%), Atari (5%), Crown Vending (4%), Data East (3%), Stern (2%), Centuri (2%), Magic/Eagle (2%), SNK (2%), Cinematronics (1%),
Other (9%)

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